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Creating Vertical Community: The Next Thinking in In-Town, Master-Planned Communities

Session #: 046-117
Presenter(s): Panel
Session Length: 1:15 hr.
Program: 2006 ULI Fall Meeting
Date: 10-2006

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While an increasing number of people are choosing a more urban lifestyle, they still expect some of the amenities they left behind in the suburbs. Our panel will explore how to translate the success of conventional master-planned communities into the urban, high-density/high-rise environment. Examples from projects around the country and the world will provide lessons learned and failures made. Learn how to conceive the market, implement design and amenity programs, and brand the program and the community.

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