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• What's Happening, What's Ahead: The Short- and Long-Term Outlook for the Resort Industry


How will current economic conditions affect the resort development industry? What strategies are owners and developers undertaking to deal with the current market? What are the fundamental long-term impacts that ongoing demographic and economic changes will have on the resort industry both in the U.S. and abroad? This panel of top resort developers and advisers will give you their answers to these questions and more.


• Best Ideas: State-of-the-Art in Resort and Second Home Planning and Design from Around the World


A panel of premier designers and planners share their favorite projects and discuss emerging trends in planning and design of resort and second home communities from around the world.


• I. A Different Perspective: Resort Development and Positioning from the Hospitality Side


Hospitality is a major component of many resort developments. But, how much do resort developers really understand about this industry? Correctly positioning real estate product, amenities, and hospitality components is crucial to properly position a project for success. This panel of experienced developers and hospitality executives will help you understand the role that hospitality plays in resort development. After this session, you will know the questions you need to answer before planning your next project.


• II. International Resort Development: Latin America and the Caribbean


As the resort industry continues to evolve into a global marketplace, it's more important than ever to know what's happening in other parts of the world. Take this opportunity to study projects in Latin American and Caribbean markets and find out what new designs, amenities, and strategies are working there.


• III. Making Resort Golf Work


This session will provide insights into how to maximize the return on the investment in the golf course and club facilities and how these amenities can be justified in the current challenging economic environment from both sales and operational perspectives. Golf remains an important, but relatively costly amenity for second home communities and residential resort developments. Success requires proper planning and execution. Key considerations include the playability & maintainability of the course, the functionality of the clubhouse, the general set of recreational and club amenities that today's consumers are demanding and the appropriate business structure to enhance the profitability of the facility.


• II. Club Structures: How Clubs are Changing to Meet Today's Market


In today's mobile society, consumers are demanding more innovative club memberships. The one-size-fits-all clubs of the past are being replaced with more flexible and consumer-friendly programs that address today's modern family. Hear how clubs are meeting these new challenges and learn what's working and what's not.


• III. The Broader Resort Market: What is it and what is being developed?


A great deal of attention is often paid to the very high end of the resort market. But opportunities are not limited to this segment. How are developers addressing the larger resort market? This panel will help you identify this market and showcase projects that are striving to bring the resort experience to a larger consumer segment.


• I. Amenities of the Future: What's Hot Today and What's Coming Tomorrow




Design of resorts and their amenities has become the differentiator between good and great destinations. Find out what's happening beyond bike trails and exercise facilities to appeal to today's resort consumer. This panel of developers, operators and designers, working on properties from Colorado to Dubai, Costa Rica to Bali, will share what high end resorts are planning today and what they expect to see in the future. This panel will look at what are today's hottest amenities and give a peak into the future to see what's coming next.


• II. Myths and Facts: The Truth About Vacation Ownership in Resort Communities


To successfully address a given market it's crucial that the right product mix be available. New vacation ownership products have become a popular component of today's resort market. This panel will identify what recent product innovations are working and which aren't living up to expectations.


• III. Strategies for Workforce Housing


As high-end resort developments drive up the price of adjacent land and housing, providing affordable housing for local service providers and resort employees becomes a challenge. This panel will address how developers and communities are working to overcome this affordability gap.


• Sales and Marketing in Today's Market: New Strategies for a New Buyer


Marketing and sales now top every developer's agenda. If you're actively selling this year, the challenges loom heavily ahead: buyer paralysis, over supply and outdated lead generation. If you're bringing a new project to market in the next year, your issues are more daunting: seemingly irrational pricing models, new product types, disappearing national builders, major new buyer demographics (Gen X, Y) and geographics (global) and rapidly evolving amenity strategies.



Without promising an easy cure-all, the sales and marketing panel will provide you with critical thinking tools and techniques to plan for the next cycle. New media promises a new source of buyers actively seeking real estate while battle-proven print defends its franchise. International clients leverage the Internet and customer intelligence to pinpoint buyers globally. Launch techniques undergo a makeover for today's realities.

What's Included in the Packages Audio Package includes Audio CDs-For use in your car or portable CD Player MP3 and iPod Audiobook files-To use on a computer or download to your iPod Audio Powerpoint includes Combination of Powerpoint with embedded audio played thru your browser May include - DVD with Audio & Powerpoint together May include - Audio CD if no visual was used Download includes Audiobook format- To use on a computer or download to your iPod