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"Not Your Grandfather's Split-Level": Five Big Trends Driving Generation Y's Behavior in the Housing Markets

Session #: 047-21
Presenter(s): Panel
Session Length: 1:15 hr.
Program: 2007 ULI Fall Meeting
Date: October 24-26, 2007

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Generation Y is the housing market's pig in the python—the next big wave of buyers, 60 million strong, who are poised to reinvent our industry. The leading edge is already driving the transformation of the rental apartment segment of the industry, and now entering the for-sale housing market in a vengeance. . . Or are they?

This panel will argue that Generation Y is demonstrating clear patterns of unique consumer behavior, lifestyle, and housing market preferences that the development community can respond to today. This discussion has been dominated by broad and unspecific speculation, so to provide cogent and actionable observations of the real market dynamics at play, each member of the panel, including the moderator, will succinctly present one major trend and its likely ramification, with a period of panel debate following.

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