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Design Strategies for the Fast-Growing Mature Household Market

Session #: 047-11
Presenter(s): Panel
Session Length: 1:15 hr.
Program: 2007 ULI Fall Meeting
Date: October 24-26, 2007

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Empty-nesters are making their move to new and different residences once their children leave home. Some move within the same neighborhood; some move back into the city to low-maintenance homes; some purchase a second home in a resort community with the thought of moving there full time once they retire; and others choose to move into an age-restricted community. Wherever they go, the home they purchase will be different in design and function from the one in which they raised their families. Hear and see the latest thinking. Participate in a consumer research exercise using mobile devices to respond to alternatives and identify the trends that have the most appeal to the audience. Come be a part of the research!

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