• What's in Store for the Industry: Resort and Second Home Markets, Products, and Trends


The program will open with a high-level conversation with leaders of the industry presenting a macro view of where the resort business is headed. Our expert panel will share what is working for them today, what trends they see for the future, and how they make the most of the challenges and opportunities that are on the horizon.


• I. Market Analysis: What it Lacks in Sex Appeal it Makes Up for in $$$s

Market analysis in golf has lagged behind most other industries in approach and sophistication. The result in many cases has been early-stage financial failures. Hear why the only person who really knows your competitive set is your customer. Learn strategies for figuring out the consumer base versus the population.


• II. Create Meaningful Experiences and Lifelong Memories

Travelers are seeking real places set within pristine environments that offer unparalleled beauty. They seek an immersive experience with meaningful interaction with the local culture, opportunities to learn about the natural environment, and the chance to gain an appreciation for what makes a place special. Learn what it takes to create these wonderful places.


• Premium Blend: Which Amenities are the Best Value Proposition?

Golf, water, open space, wetlands, woodlands? It's a new era in resort and second home community development. In this new era, developers are exploring a new and wider range of amenities to support lot premiums. How do developers decide which amenities will bring the highest value to their lot sales? How do they determine which amenities will have the greatest impact on their target markets? Join this panel of experts to hear how different developers came to their decisions and what they learned from their experience.


• I. It Takes a Village: Best Practices in Golf Course Development.

While the potential benefits of a golf course development are well-documented, golf development and operation is a highly complex and multidisciplinary endeavor that has confounded many developers. We will take you through the golf course development cycle and identify the critical areas where mistakes are most often made and address best practices for avoiding these bumps in the road.


• II. Stop Selling Bricks and Sticks

Join us for this dynamic presentation on creating the club lifestyle in all residential and resort communities. Learn the latest hot buttons for your buyers and how to train your sales team to sell an exciting and inclusive club atmosphere versus selling another upgrade for the kitchen. Determine your niche in the resort club and discover new techniques for attracting motivated buyers.


• I. Villages and Main Streets: the New Resort Amenities

After swimming, skiing, surfing, sunning, what do resort dwellers want? Shopping! That's why town centers are the hottest new resort amenity. These themed villages are a focal point for socializing, shopping, dining, and nightlife and a profit generator for the resort developer. Learn how to create a destination within your destination. Expert panelists from top development firms will discuss these issues.


• II. All Grown Up: Fractionals, Timeshares, and Interval Ownership

The second home market has exploded with a proliferation of new product types and ownership structures. Condominium hotels are emerging, fractional ownership has gone mainstream, and destination clubs are the hot new vacation experience. This session will introduce the players, explain the different product types, and identify the target markets for each product type. Learn what's new and what's working in the second home marketplace.


• Ask the Experts: The Future of Golf in Resort and Second Home Communities

This highly interactive session will bring together a multidisciplinary panel from previous sessions to discuss the changing role of golf in resort and second home developments. After a brief introduction from each panelist, the floor will be open to the audience for questions and comments.

What's Included in the Packages Audio Package includes Audio CDs-For use in your car or portable CD Player MP3 and iPod Audiobook files-To use on a computer or download to your iPod Audio Powerpoint includes Combination of Powerpoint with embedded audio played thru your browser May include - DVD with Audio & Powerpoint together May include - Audio CD if no visual was used Download includes Audiobook format- To use on a computer or download to your iPod