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Home > Topics > Retail > Reinventing Retail: Community, Lifestyle, and Entertainment
Retail
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Reinventing Retail: Community, Lifestyle, and Entertainment
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Session #: 0271-x
Session Length: 10 hr.
Program: 2007 ULI Conference Date: February 2007
Reinventing Retail: Community, Lifestyle, and Entertainment
Shopping has never been more competitive. New and repositioned centers, innovative niche products and locations, as well as resurging main streets, are mounting strong and sometimes lethal challenges to the aging stock of traditional centers. New strategies are critical for both new and old centers--integrating discount stores to compete on price, providing heightened shopping experiences to compete on lifestyle, mixing uses to create a there there. This unfolding scenario poses great challenges—but also offers great opportunities for outstanding new and traditional shopping centers and their communities. To help seize these opportunities, ULI's conference will focus on the latest trends from around the world and how the world's most innovative developers are both energizing their aging stock of traditional shopping centers while continuing to create exciting new environments for shopping.
Faculty:
Michial C. Alston;
Jeff Aronoff;
Jill Bensley;
John Berry;
Timothy J. Bruce;
Donald K. Carter;
Jeffrey Chambers;
Emerick J. Corsi, Jr.;
Robert G. Crane;
NormaLynn Cutler;
Linda Daniels;
Patrick S. Donahue;
Jon Eisen;
Pat Esgate;
Jeffrey S. Fuqua;
William Giouroukous;
John S. Given;
Steve Graham;
Frank B. Gray;
Bernard J. Haddigan;
P. Eric Hohmann;
Brian M. Jones;
Markus Lehto;
Chris LeTourneur;
Charles A. Long;
Ken Marshall;
Thomas R. Maskey;
Richard E. Maslowski;
Phil McArthur;
Mark Minnerly;
Steve Mosites;
Jay B. Noddle;
Tom Owens;
John Pagliuso;
Richard Poulos;
Tim Reed;
Max Reim;
David Roderique;
Michael S. Rubin;
Robert Rubinstein;
Shaheen Sadeghi;
Bradley N. Sanders;
Irving Shapiro;
Jay M. Shapiro;
Yaromir Steiner;
Rob Stephany;
Charles P. Stilley;
William Stone;
Milton I. Swimmer;
Brad Syverson;
Ted Tanner;
Ian Watt;
Michael Wright
Program includes
- Opening Plenary Session: When Anchors Go Bad
The most feared occurrence in the life of a shopping center is often the loss of an anchor. This is particularly true in regional centers that have depended on iconic department stores -- that are hard to replace -- to generate advertising and bring in the customers. But the world has moved on, and the loss of an anchor, however painful in the short term, is now more of an opportunity than a disaster. It provides a golden opportunity for reinventing a fading center, generating new income streams, bringing in additional customers, and creating something much more exciting that can better compete with other centers in the marketplace. In this session you will hear about the most exciting strategies for replacing failed anchors and adding new ones, learn about the results in centers that have moved beyond, and discuss what's possible in your center and community when anchors go bad.
- Getting the Mix Right
One of the great challenges in today's hyper-competitive retail world is getting the mix of tenants right. As the old rules break down, customers' expectations rise, and diversity replaces homogeneity, shopping centers increasingly need to create tenant mixes that are more customized for the specific community and site, and sized for the competitive situation rather than sized to a formula. Achieving a critical mass of retail offerings is truly critical to a center's success, and to a large extent this depends on the right mix of local, regional, and national tenants; the variety of formats; the mix of food, beverage, and entertainment venues; and anchors that are appropriate in number and type for the size and concept of the proposed center. In this session, you will hear from the experts how to get the mix right whatever your center's size and market position.
- Retail Entertainment Destinations: 2007 Style
The art of creating retail entertainment destinations has changed dramatically over the past ten years. Today we are seeing destinations combining retail with residential, cultural, and leisure activities that create entertaining environments that resonate as much with locals as with tourists. These new-generation destinations, often powered by sports, performing arts, and conference centers, are integrated with surrounding developments and appear to have staying power as anchors for their communities. This session will focus on the best new examples of successful retail entertainment destinations and discuss how they achieved success. Hear about innovative development approaches, financing strategies, public/private partnerships, tenant mixes, and economic impacts from the developers who made it happen.
- Keynote Session with Dan Heath
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Made to Stick tackles head-on these vexing questions. In this provocative session, you will learn the anatomy of ideas that stick and ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." Discover the principles of successful ideas at wok—and how to apply these rules to make your messages "stick."
- Cutting-Edge Retail Redevelopment Strategies: Case Studies
The name of the retail game is changing rapidly from a focus on new construction to a focus on redevelopment of existing shopping centers and retail districts. Exciting opportunities for reinvestment abound in obsolete and ageing retail properties that can unlock the underlying value of the land, reposition underperforming assets, revitalize communities, rebuild tax bases, and reintegrate isolated developments with their neighborhoods to create spectacular new environments for shopping, dining, and entertainment. In this session, we offer detailed revitalization case studies that have brilliantly achieved these results, and we will tell you how they achieved success. We will focus on how cities and developers are partnering to rebuild communities and add value to deteriorated retail centers and districts.
- Case Study I: A deteriorated shopping district gets its groove back
- Case study II: An obsolete mall becomes an urban mixed-use center--Bayshore Town Center, Glendale, Wisconsin
- Cinemas on the Rebound
Cinemas are on the rebound. Is it being driven by the movies themselves or by an enhanced movie-going experience? The traditional exhibition industry continues to consolidate, but specialized venue operators are proliferating at the same time. What opportunities do these changes offer for suburban developments and urban entertainment districts? How are the industry's disparate operators evaluating new markets, prospective real estate projects, and design changes in order to increase admissions, "grow the pie" of movie goers, and stimulate out-of-home, public-realm entertainment development? Discuss these issues and learn about the latest industry trends and forecasts from some of its leading operators, developers, and architects.
- Public/Private Partnerships
Success in revitalizing urban shopping districts and redeveloping obsolete shopping centers usually depends on some form of public/private partnership. These partnerships combine the private sector's development expertise, retail know-how, private capital, and entrepreneurial savvy with the public sector's planning, coordination, infrastructure, and public financing tools. Discuss with the experts what the latest and most innovative strategies are, and get advice on your own particular redevelopment issues.
- Retailing in Resorts and Master-planned Communities
A growing market has developed for retail centers in master-planned communities and resorts in recent years. Unlike earlier generations, today's centers are being designed as specialized destinations that are better integrated with surrounding residential neighborhoods, more appealing for customers who live outside the immediate community, and more critical to the marketability of the overall development concept. Discuss with the experts the latest trends in master-planned and resort retailing and get advice on structuring your own projects in order to enhance their overall performance.
- International Retail Opportunities
Globalization is changing the retail world in ways that shopping center developers, retailers, and communities can take advantage of. New markets are opening to foreign investment, retail tenants are expanding across national borders, sources of capital are increasingly global, and the economies of many developing countries, especially China and India, are expanding rapidly. Discuss with the experts what opportunities retail globalization offers your company and your community. Get advice on how to benefit from this trend and learn about how others are already doing it.
- Housing above the Stores: How to Make It Work
One of the today's hottest trends is building housing above the stores in mixed-use shopping environments. But it's not so easy, and in some cases it simply won't pencil. In this session, you will learn from some of the most innovative shopping center and mixed-use developers how they are successfully building condominium and rental units as part of their shopping center developments. Hear about how they determine when it is appropriate to add residential units and when it isn't; how they finance the different development components; how they deal with the design challenges of integrating residential units above large retail floorplates, resolve conflicts among the different uses, and provide for separate parking, utilities, access, security, and other essentials.
- Big Boxes Grow Up
In the old days, shopping centers fell neatly into distinct categories that were characterized by formulaic anchors, tenants, price points, sizes, and configurations. Those days of course are long gone, and in their place we are seeing an explosion of innovative center types that don't follow the old rules. One recent innovation involves integrating big boxes and full-price specialty tenants into hybrid retail environments that provide both the value of off-price centers and the personalized and energized pedestrian environments associated with full-price centers. Is this a marriage that works? Are these very different types of tenants and environments compatible, and do they create a synergy that enhances the performance of both? Is this an opportunity that can be widely exploited? Hear from the experts about how it's being done, and what their experience has been.
- Closing Plenary Session: Beyond Lifestyle
Now that every new shopping center from neighborhood to regional invokes the term lifestyle in one way or another to market itself, what's next? Where is the retail and shopping center industry headed now that lifestyle has entered the mainstream. This session will be a lively discussion among those who are conceptualizing the future of retail and creating the next wave of innovative retail and entertainment-oriented centers. They will discuss what to expect next in terms of new types of tenants, amenities, and services; the types of environments and mix of uses that will perform best, and what you really need to know in order to stay competitive. This session will leave you with a whole new way of thinking about your business and help you position yourself for the future.
What's Included in the Packages
Audio Package includes
- Audio CDs-For use in your car
or portable CD Player
- MP3 and iPod
Audiobook files-To use on a computer or download to your iPod
Audio Powerpoint includes
- Combination of Powerpoint with embedded audio played thru your browser
- May include - DVD with Audio & Powerpoint together
- May include - Audio CD if no visual was used
Download includes
- Audiobook format- To use on a computer or download to your iPod
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